Sign up for Suite Location podcast host Ryan Embree, and pay attention in to the celebratory 100th episode where we consider you, the listener, down memory lane and reflect on all the interesting articles we have included on the podcast over the very last four yrs, as very well as examine upcoming new material that listeners can glance ahead to this tumble.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Spot the place hoteliers examine in and we check out what’s trending in resort advertising. I’m your host, Ryan Embree. Hi everyone. And welcome to the 100th episode of the Suite Place. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so content that we at last made it to this episode. This is a extremely humbling practical experience. You know, we started off this podcast, this electronic advertising and marketing podcast back again in 2018. It’s just so considerably assistance from Travel Media Group and, my teammates in excess of the a long time. I recall the initially episode when we were being striving to decide on the title. We had, a pair unique names. We landed on the Suite Place and here we are at episode 100 4 years later, just some brief points before we get commenced. And we definitely are gonna share some material now, but this podcast is, streamed above SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, back in 2021 and Stitcher as perfectly, we’ve received over 50,000 plays and 600 followers from people web-sites. So once again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So today with episode 100, this sort of a celebratory milestone, I figured what we do now is maybe truly rely down some of my preferred and really the most performed and preferred tracks that we’ve had in excess of these previous a hundred episodes. We coated a ton of topics when it will come to resort digital advertising. And it’s funny to hear back to some of the initial pair episodes. The issue subject in which we talk about on the Suite Place is know-how is social media is name management for, for motels, and this know-how developed so swiftly. So exciting to go back again to all those initially couple episodes, to see what we had been chatting about and, and how that definitely bridges to nowadays and see how much factors modify. So let us start out the countdown, the variety one. So we’re not gonna function backwards. We’re gonna commence at selection one and perform our way down. Variety a person, in fact episode 84, how to current market your hotel’s breakfast choices. And we did not foresee for this episode to be so well-liked, but it makes perception, right? 1 of the items I know I have talked about on this podcast, a person of the issues that really adjusted the most during these, these very last few years with the pandemic is how a lodge serves breakfast to his visitors. It is a staple. It is a little something that we’re all employed to as vacationers coming to the property, looking at that breakfast buffet, observing that waffle maker, from time to time that warm breakfast, that continental breakfast and how that’s definitely transformed, right? And clearly it started out with the pandemic of a health and basic safety challenge of striving to decrease shut get in touch with in between your attendees and your workers. But then it’s kind of also in 2021, 2022 has turn out to be a staffing challenge, ideal? A large amount of lodges continue to are struggling with this, and they are not able to personnel their breakfast spot. They’re not capable to maintain up with the guests that are coming in and out cleansing following them producing positive that the food items is currently being refreshed. So, you know, this episode, we took a deep dive into declaring not only how to industry your breakfast choices, but how to established the correct anticipations of what your breakfast offerings are currently, mainly because there is just these kinds of a big spectrum there of the place accommodations are at. And some of that also depends on the place you’re found in the place, right? We saw some sections of the state, that had been a good deal slower getting back again to estimate unquote standard and had constraints at their motels. So it was more challenging for them to get back again to that breakfast that guest have appear to really like. So if a traveler was touring from 1 place of the place to a further position, and they had been anticipating this due to the fact all the motels in their spot ended up back to standard that could direct to troubles. So this was a wonderful episode, super, tremendous common, once more, kind of a surprise, but you know, when you in fact sat down and think about it, really not that surprising due to the fact of the heritage of the last pair yrs, number two was episode 94 and this, it definitely speaks to what I talked about at the beginning of this episode, right? The evolution of factors like social media engineering, and how substantially that changes just months or, or many years above a long time, this episode was all about Instagram reels for resorts, correct? So we satisfaction ourselves at Journey Media Group at getting at the forefront of lodge, digital promoting. We are the professionals. And just one of the factors we look for is new patterns, developments, and options, in particular when it arrives to social media platforms, cuz that is what we do for inns. We companion with them. We aid create personalized information for resorts on spots like Twitter, Facebook, LinkedIn and Instagram, ideal? We know how well-known Instagram is, particularly with the more youthful tourists, millennials and gen Z. And a single of the items that Instagram experienced not long ago launched was Instagram reels. And this was a aspect that was actually pointed at TikTok, proper? And they had been trying to maybe steal some of that marketplace share. These ended up these type of 30 to 2nd clips that buyers could share on Instagram sort of like Tik Toks in order to possibly boost factors on property, advertise facilities, breakfast choices like we just talked about. So this was a new aspect that was recently released from Instagram. And this episode was certainly wonderful. We introduced somebody from our social product or service team on as a visitor speaker to form of wander us via how to use and what some greatest tactics are for Instagram reels. Quantity three was episode 80, how to market your hotel’s new renovations. Ideal? So just one of the issues that we actually targeted on in the course of the pandemic for motels was obviously how to get much more occupancy in a time wherever journey just was not occurring, suitable? Other than out of necessity. But some motels resolved to go a wholly diverse route and shut down completely to actually do some new renovations, proper? To renovate that lobby or fully redo their rooms or facilities. And when we bought out of the pandemic, they, we experienced these almost brand name new lodges, renovated motels that we have been on the lookout on how to promote and market place. So we shared some really good techniques, guidelines and best procedures on how you can share on social media, make some excitement, discuss to that and your evaluation responses, your name management, due to the fact you’re only new for so prolonged. I keep in mind that was a single of the crucial phrases that we were speaking about. New is new for just a shorter volume of time. So you want to consider edge of it while you can. There is definitely new renovations is some of the most effective moments to get these 5 star reviews and truly place your most effective foot ahead out there with such a massive, massive cash expenditure. We know, take place with renovation. Quantity 4 of our most well-known episodes at any time on the Suite Spot. This was episode 86 organizing your hotel’s 2022 social media calendar aspect 1. So this was these kinds of a major episode that we basically had to do two pieces of it. And this is honestly one of my preferred episodes. We had Aislynn Roberts on and she’s one particular of our group customers from shopper results. And she speaks to lodges on a everyday foundation hoping to obtain inspiration for them to locate posts about gatherings, regional tales, amenities, capture bookings as a result of social media. So what we resolved to do was take a calendar, the 2022 calendar. And we went as a result of each single time and started off to fill out that calendar, give thoughts for the summer time, the spring, the winter and the slide to assist hoteliers fill that calendar out with just interesting articles. And all over again, this was just one particular of my favored episodes, truly just getting resourceful and, and sharing with lodges. Some actually, truly exceptional means to, to spur engagement on their social channels. Range five was episode 83 state-of-the-art sentiment evaluation and reporting. Now this was with Jason Lee, our main technologies officer, likely one particular of the most recognizable voices on this podcast. He’s been with me countless times. And the reason is, is since exactly what this episode was all about. A new rollouts for Travel Media Team, electronic answers for accommodations. So Jason and his solution and progress crew ended up challenging at get the job done. Had been truly diving deeper into insights and info from visitor comments. And this episode is all about that. Speaking about how we get that knowledge from visitor assessments and how we supply that details back to the hotelier to make smarter operational and cash selection. So this was a definitely good episode undertaking a hundred podcast episode could not have been performed without having the assist of my internet marketing workforce and the assist of Journey Media Team and listeners like you. So I want to thank you, but we have also had some friends exterior of the Travel Media Team firm, be a part of us, some really massive names in the sector. I bear in mind we had a few episodes of Yan Phitom from STR through the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR information declaring to us which could offer clues? Mainly because we experienced by no means been as a result of a thing like that in the marketplace we have been via recessions in advance of, but almost nothing, practically nothing like we saw the past pair yrs, oh, we experienced hospitality influencer. Rupesh Patel on to chat about name management and how vital that is for his motels and, and what he’s doing correct now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some big gamers from hotel management groups just join us and, and give guidelines and tricks on digital promoting. And I’m so grateful we have so lots of much more attendees not capable to get to right now, but thankful for. So if you have not checked out some of people episodes, make sure you do bring about they’re extremely, very insightful. And by means of carrying out this a hundred episodes truly worth, we have also have some seriously exclusive yearly episodes that we do every single single year that I have definitely come to adore and are some of my favorites. 1 of them is with our VP of product or service and growth, Patrick O’Brien. He arrives on each individual yr and we glimpse at the prime five sentiment tags for hotels across the state. You know, we have talked about cleanliness, which was a massive tag and matter for the duration of the pandemic, definitely, and Patrick not only shares this information with us, but he also shares ways that you can reply to opinions as well as leverage this facts for your social media advertising and sites. One more once-a-year episodes we do with is with our president Dana Sanger. We do a yr in evaluate at the conclude of every year, just talking about the incredible achievements that the Travel Media Group crew have achieved and, and milestones and targets that they’ve strike as well as the worth that we’re capable to provide for our lodge companions. We have been in hospitality, as I’ve mentioned just before for more than 40 years and, and have motels that we work with throughout the country. So this is a seriously amazing episode to variety of reflect on all the factors that we’ve completed to support further those people partnerships and deliver on new and existing associations in the market. And then last yr in 2021, we experienced a single of, I would say the coolest collection. And this was currently being capable to hear to you, our audience, the listeners, the lodge listeners out there, and what they were being in a position to do is share their stories of what we identified as hospitality heroes. So we had a, a variety of episodes that we did in this sequence just to acknowledge some of these hoteliers that went previously mentioned and over and above in the course of what someone argued the toughest time for our industry. And there were just some amazing, incredible tales. And it was just these types of an honor to share those people in excess of a channel on a discussion board like this. And with that, I am very thrilled to announce that we are doing a next series, which is heading to be named Hospitality Trailblazers, the place we are gonna acquire some of the biggest and loudest voices in the resort business. And we’re gonna invite them on the Suite Location. We’re gonna chat and we’re gonna decide on their brain, question them what they imagine about what’s what’s on the horizon. What they consider are some suggestions and tips. When it arrives to electronic advertising and marketing for their management team, we are gonna have some actually, seriously terrific friends and I am super stoked about it. So you are hearing about it here. Initial more details to arrive about Hospitality Trailblazers. This is our 2nd sequence that we have accomplished to sort of genuinely amplify the voices of our field. Since once more, we, we, we’re these a tight knit local community, but once more, as we wrap up nowadays, I just wanna thank everyone. My Vacation Media Group group, my internet marketing workforce for all the hard function that they’ve set into this, a hundred episodes is no simple feat. I wanna thank you. The hotel listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to go away us a review. We’d like to hear your opinions and opinions about what we’re executing, suggestions about what you’d like to listen to for our future a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will discuss to you subsequent time on the Suite Location. To join our loyalty software, be absolutely sure to subscribe and give us a five star reading through on iTunes. Suite Place is created by Travel Media Group. Our editor is Brandon Bell with go over artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you savored your remain.
