The model
The Landmark London is a 5-star, luxurious hotel situated in downtown London. It’s known for its stunning glass-included atrium and lush palm trees — which are properly documented by both travelers and locals on Instagram and travel evaluation web sites. Attendees of the resort knowledge quintessential London allure in the sumptuous surroundings of this impressive Grande Dame hotel. Visitors locate luxury, sophistication, and serenity inside the partitions of this enchanting lodge. It’s a legitimate oasis from the hustle and bustle of London.
The challenge
Above the earlier 12 months, the Landmark London’s staff went by a transformation — with Emanuela Da Ros becoming a member of as Marketing and advertising Manager and Richard Kratochvíl relocating from Reservations to Revenue. The past visitor internet marketing workforce experienced moved on, so Emanuela and Richard ended up tasked with leveraging the present tech stack and placing jointly new procedures to maximize profits. Their very first process was to choose on driving profits by e mail advertising and marketing.
The option
The good thing is, The Landmark London had Revinate Advertising and marketing as section of their present tech stack. Both of those Da Ros and Kratochvíl were in a position to get up to pace immediately, thanks to the platform’s intuitiveness. “Revinate was definitely straightforward to discover,” says Da Ros. “It’s super person-welcoming.”
Revinate Marketing’s strength is in segmentation and personalization. Equally are extremely significant for the luxury hotel. Visitors be expecting substantial-top quality encounters from each conversation with staff members, irrespective of whether it is in person or by way of email.
“Prior to Revinate, we were being functioning with a different alternative that only supplied a single template, so each phase got the exact e-mail,” Kratochvíl clarifies. “Now, with Revinate, we have the means to use a different template for every single section and tailor the communications and features. We can talk to our company bookers differently than our transient friends, which is actually important to us because it makes it possible for us to forge superior interactions with our attendees.”
In the same way, the skill to section and personalize marketing email messages has produced a significant difference in the team’s capacity to push direct bookings and upsell profits. Because Revinate Advertising and marketing is ready to leverage information from different databases, The Landmark London can ship focused upsell communications to spa friends, loyalty customers, and resort friends. In actuality, Da Ros characteristics their results with upsells to how easy it is to create personalized strategies to unique segments in Revinate Promoting.
Though the profits-driving performance of Revinate is vital, Da Ros and Kratochvíl are rapid to issue out that the platform’s benefit goes further than the bucks acquired. “With Revinate, we can provide our company with a dependable journey, from the first reserving affirmation electronic mail to upselling amenities all the way to the put up-keep survey,” Da Ros states. “This dependable practical experience is significant to retaining a strong manufacturer and driving guest loyalty.”
Kratochvíl also adds, “We have a husband or wife in Revinate that we can belief to produce chopping-edge technological know-how that ensures that each and every interaction our visitors get will be on-brand name, customized, and optimized to their unit. That is significant for us for the reason that it’s what our company hope from us.”
The final results
With Revinate Marketing, The Landmark London provides superior high-quality and on-brand encounters to guests, even when they’re not on home. The crew has an quick way to talk with guests and a powerful channel to travel profits. Adhering to a couple of hard yrs for the whole market, The Landmark London is viewing demand from customers return. They have created far more than £2m in immediate bookings with Revinate Advertising so significantly.
