The Lux Collective signs first Southeast Asia resort


The Lux Collective and P Q Hai Quoc Joint Stock Company have signed a hotel management agreement to build a luxury overwater resort in Phu Quoc, Vietnam. Named Luxnam* Phu Quoc and operating under the Lux* brand, the 126-villa property is expected to open in late 2024.

Tucked away between beach and tropical jungle above the shallow waters and coral reefs of Kien Giang Biosphere Reserve, the dragon-shaped, Maldivian-style resort will comprise two areas connected by a 4km long jetty over the lagoon. Its Modernist design inspiration originates from reimagined Vietnamese traditions with a minimalist twist, harmonising with nature and biodiversity through the group’s sustainable DNA.

A rendering of Luxnam* Phu Quoc

Accommodations will include 109 overwater villas (most with private pool), 13 beach pool villas, two penthouses and two beachfront pool mansions. Set overwater on stilts are private one- to five-bedroom villas and penthouses. The property will also feature several restaurants, a spa and four swimming pools.

“We are honoured to partner with the P Q Hai Quoc Joint Stock Company to manage this newly built overwater resort on the remote northern coast of Phu Quoc, which is adjacent to a UNESCO-listed Biosphere Reserve spanning over 314,000m2 of unique flora and fauna, evergreen forest and dense mountain range,” says Paul Jones, CEO of The Lux Collective. “Inspired by the iconic Maldivian-style overwater resorts, this is a first for Vietnam and the region.”

A rendering of Luxnam* Phu Quoc

Duy Tran, CEO of P Q Hai Quoc Joint Stock Company, comments” “We are delighted to be the first strategic partner of The Lux Collective in Southeast Asia. Collaborating on the Lux* flagship luxury brand, we envision Luxnam* Phu Quoc to become one of Southeast Asia’s top luxury resort destinations with its unique overwater design and extraordinary experiences. The tropical Modernist resort, designed around sustainability, will showcase natural beauty from every room to inspire the most discerning traveller looking for a natural escape, exquisite design and conscious travel.”

Growing its global presence, The Lux Collective currently manages 16 operating resorts and hotels in Mauritius, China, Maldives and Ile de la Reunion, and has 12 more hotels in its development pipeline in Southeast Asia, China, Europe and Middle East.

The post The Lux Collective signs first Southeast Asia resort appeared first on Sleeper.

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